Marketing your own arts event or project Essay Example | Topics and Well Written Essays - 1250 words

Marketing your own arts event or project - Essay Example In an argument by Bose (2010) the product, promotion, place and price analysis is mandatory. From this information, the marketing plan develops insights on the exact approach to the market in regards to selling the strategy. In terms of marketing a musical event, the four Ps of marketing would provide the target market with the accurate information to the product, the place to which the concert would be held, promotional approaches to be used and the price of tickets. The product in this regard is the music concert. The product in this place is a norm in this market (Kerin, 2012). For this reason, the main act would be accompanied by opening acts from already established artist. The opening acts should have the maximum preference of the target market. The event target teenagers and young adults. For this reason, the opening acts should have at least a minimum of 3-Year dominance in the music industry. To increase the relevance of the product, the main act should provide an analysis on what the audience may expect during the concert. The event main product is selling to the industry a new artist. The music industry is highly trendy considering the numerous shifts in market preferences. For this reason, the use of online modes of promotional would be appropriate. The event would use mega social sites for the promotion of the event. Specifically, the main and opening acts would use their social networks handles to increase the quantity of information provided to the market. The use of the conventional media would also be appropriate. This is based on that the approach offers a wider market reach. Evenson (2011) asserts that the success of promotional strategies is based on how well it achieves the objective of the product. In this case, the objective of the product is to provide a sold out event. The price of the event is directly

Contemporary Criminology Theories and the Changing Conditions of the Essay

Contemporary Criminology Theories and the Changing Conditions of the Post Modern Society - Essay Example Narrowing this concept down to the realm of criminology, Borowski quoted James Wilson has saying, â€Å"the only morally defensible and efficacious strategy for reducing crime is to attack its root cause (Borowski, 2). In the attempt to attack criminology from its root causes, scientist and philosophers, over time, have evolved countless theories, each theory seeking to better explain the logical causal reasoning behind crime and criminal motivation. Policies and programmes aimed at the reduction and prevention of crime have been, understandably, always based on one or more of these theories, with the utility of such policies and systems depending on the strength or weakness of such theories. This paper first reviews the concept and definitions of crime and criminology; it then examines some of the notable contemporary theories, Classicism, Individual Positivism, Law and Order Conservatism, Social Disorganization and Anomies/Strain theories. These theories selected to examine a broad theoretical perspective from individual to social theories and finally re-appraises the relevance of these theories and their compliance or otherwise with the conditions obtainable in a postmodern society. Criminology is an advanced theoretical field of study and should be differentiated from Criminal Justice, which focuses on the component of justice system such as courts, police and correction and/or rehabilitation facilities. Criminology embodies a wide array of theories and hypotheses seeking to explain the root cause(s) of criminal behaviours, the tendency towards and the pattern of criminal activities and also attempts a prognostic utility in the reduction and prevention of crime. Wikipedia online encyclopaedia describes criminology as a social phenomenon that includes the causes and consequences of crime, criminal behaviours as well as the development and effectiveness of policies and penal system. Criminology has a long history dating back to Lombroso; who is generally considered as the father of criminology, in the late nineteenth century. It has since become a separate field of study, completely divorcing itself from sociology, the parent social discipline. Over the years, criminology has developed its own method of thinking, analysis and hypotheses testing and has evolved theories that explain, in details, norms and values on which the society is based, what constitute crime and criminal behaviours against the society, and ideas, methods or policies that may be utilized in combating and reducing crime. Regardless of societal variance, each community or social group of people are guided by a set of established norms and belief system on which co-existence, mutual trust and family ties are based. Violation of these, in whatever form, constitute what is known as criminal behaviour. Crime may be seen from different perspectives, depending on the values of each society, crime against the individual or crime against the state. When the responsibility of dealing with crime, establishing guilt and appropriately punishing offenders is vested on the state authority, crime is seen as a violation of social order and thus an act against the state. But, when this responsibility is shared among every member of a community, criminal acts are therefore seen as offences against individuals, and the community, victim and offender inclusive, determines what appropriate sanctions the criminal act deserves. Nevertheless, what constitute